Information →
Inspiration →
Music lovers →
Roles — Brand Strategist, Creative Director, Logo Designer, ID Designer, & Copywriter.
Supervision — Dahlia Ishak & Lucy Kirkwood
In this project, I rebranded Garmin into a new concept called Arcway. The goal was to transform a utilitarian GPS brand into a sleek, design-first identity for modern explorers. I developed the name, logo, color system, and overall brand tone repositioning Garmin as a tool not just for navigation, but for creative movement, rhythm, and intention.