Information →
Inspiration →
Music lovers →
Of Texas
Roles — Social Media Manager, Photographer, Videographer, Graphic Designer, & Editor
Supervision — Kyle Hartzell & Parker Ayles
In 2023, I joined the Texas Longhorns athletics team as their Social Media Manager. I created and executed a content strategy that helped triple their Instagram following in just one season. From bold graphics and cinematic highlight reels to real-time coverage and storytelling, every piece of content was designed to capture the energy and pride of the program. The result was a stronger connection with fans, alumni, and recruits — and a social presence that matched the team’s performance.